I work with founders and corporate innovation teams across APAC — on market validation, partnerships, GTM, and turning pilots into commercial ventures. Hands-on, not just advisory.
Customer discovery, problem validation, commercial testing, PMF signals.
GTM strategy, partnerships, market entry, founder narrative, pricing, and traction systems.
Strengthen the story, metrics, and commercial structure needed for fundraising and expansion.
I work alongside you — diagnosing what's blocking progress, building what works, and staying in the conversations until it closes.
Pre-PMF? I identify who truly needs this through real customer conversations. Entering a new market? I reposition and connect you to distribution partners and early adopters across APAC.
I help you design a GTM machine that actually works. Test acquisition channels, nail your sales process, and iterate live — until you go from hoping for customers to having a system.
I build your story with real investor feedback, position your traction clearly, and introduce you to capital. Hands-on means I'm in every call with you.
Forty practitioner accounts read and coded. Every conversion statistic traced back toward its primary source. Twenty-two saves catalogued — and not one of them was rescued after the pilot had started. If you run corporate innovation, or you sell into it, this is the part nobody staffs for.
I work best with founders and innovation teams who:
If that's you, let's talk.
12 questions. 3 minutes. Get an honest read on your problem clarity, market instinct, validation signal, and founder-market fit — then see your archetype.
Take the diagnostic →For founders evaluating a startup idea
12 questions. 4 minutes. Find out exactly where your market entry plan is strong and where you're exposed — across market clarity, commercial readiness, execution depth, and relationship capital.
Take the diagnostic →For companies expanding into APAC markets
15 questions. 4 minutes. Three of them are hard gates that outrank everything else. Built from our own research into why pilots succeed and then die in an unowned budget handover.
Take the diagnostic →For corporate innovation teams and startups selling into them
If you're working on validation, partnerships, APAC GTM, or fundraising readiness, book a short fit call and I'll tell you quickly whether I can help.
How things actually get built — companies, restaurants, labs, careers, and side projects — without the highlight reel gloss. Unscripted conversations with people in the middle of it.
Arc Shift is led by Arjun Thomas, who has built ventures on both sides of the corporate–startup table. He co-founded three of his own, and led three corporate spin-outs in parallel — out of a bank, an agri major, and a telco — across more than 11 markets, supporting more than 100 entrepreneurs and operators along the way.
Today, he works directly with founders, and through programs like Plug and Play, Start2 Group, BLOCK71, Founder Institute, National GRIP, ACE, and ATUM Ventures.
If you're looking for a hands-on partner across validation, GTM, fundraising readiness, or APAC expansion — let's talk.
Active in these programs
By the numbers
