I work with early-stage founders, deep-tech ventures, and innovation teams on market validation, partnerships, GTM, and fundraising readiness — hands-on, not just advisory.
Customer discovery, problem validation, commercial testing, PMF signals.
GTM strategy, partnerships, market entry, founder narrative, pricing, and traction systems.
Strengthen the story, metrics, and commercial structure needed for fundraising and expansion.
I work alongside you — diagnosing what's blocking progress, building what works, and staying in the conversations until it closes.
Pre-PMF? I identify who truly needs this through real customer conversations. Entering a new market? I reposition and connect you to distribution partners and early adopters across APAC.
I help you design a GTM machine that actually works. Test acquisition channels, nail your sales process, and iterate live — until you go from hoping for customers to having a system.
I build your story with real investor feedback, position your traction clearly, and introduce you to capital. Hands-on means I'm in every call with you.
I work best with founders who:
If that's you, let's talk.
12 questions. 3 minutes. Get an honest read on your problem clarity, market instinct, validation signal, and founder-market fit — then see your archetype.
Take the diagnostic →For founders evaluating a startup idea
12 questions. 4 minutes. Find out exactly where your market entry plan is strong and where you're exposed — across market clarity, commercial readiness, execution depth, and relationship capital.
Take the diagnostic →For companies expanding into APAC markets
If you're working on validation, partnerships, APAC GTM, or fundraising readiness, book a short fit call and I'll tell you quickly whether I can help.
Arc Shift is led by Arjun Thomas, a venture builder and operator with 18+ years of experience across startups, enterprise innovation, and market expansion. He has co-built and scaled ventures as a founder, corporate venture builder, and operator across more than 11 markets, and has supported more than 100 entrepreneurs and operators over the course of his career.
Today, he works directly with founders, and through programs like National GRIP, BLOCK71, Plug and Play, and ATUM Ventures.
If you're looking for a hands-on partner across validation, GTM, fundraising readiness, or APAC expansion — let's talk.
Active in these programs
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