GTM Strategy

A GTM plan that sits in a deck is worth nothing.

I build your go-to-market motion and run it with you โ€” testing channels, tightening messaging, and iterating on customer targeting until you have a repeatable revenue engine.

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Works with founders through
National GRIP BLOCK71 Plug and Play ATUM Ventures

Sound familiar?

๐Ÿ“‘

You've had GTM plans before. Nothing changed.

I stay in the work with you until the motion is proven โ€” not just mapped out.

๐Ÿ“ก

Too many channels, not enough signal

LinkedIn, email, events, partnerships โ€” you can't do all of them. We identify the one channel that fits your motion and go deep.

๐Ÿ’ฌ

Your message isn't landing

Prospects aren't buying because they don't understand how you solve a problem they actually have. We fix the narrative.

How Arc Shift works

01

ICP sharpening

From vague persona to specific human โ€” industry, title, pain, trigger event, budget authority.

02

Channel selection and testing

Pick one. Run it. Measure. Iterate. We move in weekly sprints, not monthly reports.

03

Messaging and conversion

Outbound sequences, landing pages, conversation frameworks โ€” all tested against real prospects.

If this is where you're stuck, let's talk.

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Who is Arjun Thomas?

18+ years as a venture builder, operator, and founder across 11 markets. Co-built and scaled ventures from validation through exit โ€” as a founder, operator, and venture builder directly in the work. Worked directly with 100+ entrepreneurs and innovation teams across APAC.

Today, he works independently with founders and through programs like National GRIP, BLOCK71, Plug and Play, and ATUM Ventures.

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18+Years experience
100+Founders supported
11APAC markets